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Payntr Golf case study

Payntr Golf has quickly established itself as a pioneering force in the golf footwear business, committed to improving golfers’ performance and experience via revolutionary shoe design. Payntr Golf develops footwear that provides improved traction, stability, and comfort, ultimately boosting players’ overall game. This case study delves into the brand’s evolution from genesis to industry leader, highlighting strategic decisions, innovative product development, and the impact it has had on the golf community. A closer look into Payntr Golf’s strategy and successes reveals insights into the aspects that drive success in the competitive world of sports footwear.  

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Years Experience

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Industries Served

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Projects Done

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Client Retention

Objective

The main goal of the project was to increase organic traffic and sales volume by implementing SEO on the website in order to boost Payntr’s affiliation base. Also, each webpage should be optimized with relevant keywords to attract organic traffic.

Challenges We Tackled

  •  High Competition in the Golf Niche
  •  Building Domain Authority
  •  Optimizing for Local and Global Search
  •  Improving Website Speed and Performance
  •  Content Strategy and Creation
  •  Navigating Google’s Algorithm Updates
  •  Managing Technical SEO Issues

Before:

After the project delivery in October 2023, we set up Semrush for data capture and measurement. At the start of the project, the website was receiving 1028 organic visits per month in October 2023.


Organic keywords numbered 328, with traffic-driven 33 keywords ranking top 3 positions. The keywords in the website’s meta tag were not particularly useful. It indicates that the meta tag was not properly optimized, necessitating the use of new

After:

In the first month of a project, we always wipe out any conflicting elements such as harmful backlinks, broken links, indexation, and crawling fixes. After the first month of SEO initiatives, traffic began to increase gradually.

The same is true for keywords; following page crawling and indexation error correction, more pages were indexed by search engines, and the keyword base increased from 328 to 856 keywords in May 2024.

We have been handling the Payntr project for the past 8 months. We increased traffic from 1028 to 6274 visitors per month throughout this time. The traffic enables Payntr to grow organic traffic by 83%.

Double keywords have also begun to rank in the first three spots on Google’s search engine result page (SERP), with 47 ranking in positions 4–20. The whole keyword base improved by 61%. Our content optimization method enabled the enormous change in Payntr’s keyword base.

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Final Outcomes

  •  Organic traffic increased by 83%.
  •  The keyword base improved by 61%.
  •  Crawlable and unindexed pages were indexed.
  •  All meta tags are adjusted and made SEO-friendly.
  •  The webpages were optimized and received a PageSpeed Insights score of 68.
WE’VE DRIVEN OVER

155,000

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