P-nuff Crunch is a dynamic brand that provides nutritious snack options designed with health-conscious consumers in mind. P-nuff Crunch, which has its headquarters in the United States, offers a variety of nutritious snacks to suit a variety of tastes and dietary needs. Their platform enables people and families to indulge in guilt-free snacking experiences while promoting well-being through creative food choices that focus on taste and nutritional value.
Pnuff case study
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Objective
The major goal of the project was to boost organic traffic to their website using SEO in order to improve product sales. Also, each webpage needs to be optimized with relevant keywords to attract organic traffic.
Challenges We Tackled
- Optimization of Meta Tags
- Fixed Issues with the Header and Sitemap
- Issues with Fixed Page Indexing
- Product Page Content That Is Optimized
- Technical SEO Audits were addressed and implemented
- Structured Data Markup
Before:
Prior to starting the Pnuff project, the business had a lot of difficulties with its internet presence. Only 2.1k persons visited the website on average, translating to about 1,000 visits per month. In a competitive market, organic reach and visibility were restricted as just 9 out of the targeted keywords were effectively ranking despite efforts.
Notable UI/UX problems that impeded user interaction and navigation were also encountered by Pnuff. Poor site architecture, sluggish loading speeds, and a lack of mobile friendliness were among these problems, which may have increased bounce rates and reduced user retention.
After:
Following the implementation of strategic initiatives with Needinfotech, Pnuff has witnessed significant improvements in its online presence and performance metrics. The website now attracts 14k users per month, marking a substantial increase from the previous 2.1k users. Of this traffic, 6.8k visitors are organic, demonstrating the success of targeted SEO efforts in driving qualified traffic to the site. Moreover, Pnuff has achieved indexing for 12 keywords on search engine results pages (SERPs), a notable advancement from the initial 9 keywords. This enhanced visibility within search engines has strengthened Pnuff’s market position and expanded its reach to a broader audience interested in its products.
The collaboration with Needinfotech has not only boosted traffic and keyword rankings but also addressed UI/UX issues that previously impacted user engagement. By optimizing site navigation, improving load times, and enhancing mobile responsiveness, Pnuff has significantly enhanced the overall user experience. These improvements have contributed to lower bounce rates, increased session durations, and improved conversion rates, reflecting a more engaging and user-friendly online platform. Moving forward, Pnuff remains committed to leveraging these gains to further enhance its digital presence and continue its growth trajectory in the competitive market landscape.
We Deliver Revenue Generating Digital
Marketing Services
Final Outcomes
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Achieved a 56% increase in overall user traffic.
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Experienced a 76% increase in organic traffic.
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Indexed 4 new potential keywords on SERPs.
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Implemented updated content and optimized headings.
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Enhanced site navigation and UI/UX.
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Improved search engine rankings and visibility.
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Enhanced user engagement and session durations.