Why is my website not appearing on Google search results? This is a common question that many website owners ask. There may be several reasons why your website is not ranking well on Google. In this article, we’ll discuss five common issues that could be affecting your website’s visibility on the search engine, with insights from our SEO experts.
“Why can’t I locate my website on Google?”
- Your website isn’t mobile-friendly
- You need better quality backlinks
- You lack a strong content strategy
- Google has not indexed your site
- Your content doesn’t align with search intent
Mobile User Experience
Google implemented mobile-first indexing in May 2023, giving preference to websites that prioritize mobile user experience over those designed primarily for desktops.
This means Google uses the mobile version of your page as the primary basis for ranking, rather than the desktop version.
If your mobile site provides a poorer experience compared to the desktop version, your website might be ranked lower in search results.
How NeedInfotech Helps You-
- We start by checking your mobile experience in our SEO audit to find ways to improve and increase your rankings.
- Our CRO team works closely together, using data-driven insights to enhance your mobile user experience. When we redesign your website, we focus on responsive design to create a smooth and enjoyable mobile experience.
Lack of Backlinks
If your website isn’t showing up on Google, it could be due to a lack of high-quality backlinks.
Backlinks from reputable websites signal to Google that your site is reliable and offers valuable content
Having more high-quality backlinks increases Google’s trust in your website, leading to higher rankings in relevant search results
Reviewing your website’s backlinks can help determine if this is the reason your site is not appearing on Google.
How NeedInfotech Helps You-
- Our team works hard to get valuable backlinks from trusted sources to improve your site’s reputation and search engine rankings.
- Our writers create engaging content that naturally attracts backlinks from reputable websites.
Content
If you’re wondering why your website doesn’t appear on Google, it might be due to a lack of a good content strategy.
You’ve probably heard the saying “content is key to success.” This is because, for Google and rankings, your content plays a crucial role.
If your content doesn’t target the keywords your audience uses in searches, align with search intent, and offer valuable information, you won’t rank well. Quality content is key to success!
How NeedInfotech Helps You-
- Our thorough content audit finds areas for improvement in your current content strategy.
- We design a customized content strategy that fits with your business objectives.
- Our team of skilled writers produces engaging content that is optimized for search engines.
Indexing
If your website is having trouble ranking on Google, it might be because Google hasn’t indexed it yet.
For your website to appear in search results, Google must include it in its index. Google uses this index to display relevant websites in search results
If your page or site is not in Google’s index, it won’t rank because Google is unaware of its existence.
How NeedInfotech Helps You-
- Our first SEO check looks closely at how your site is added to Google’s index, finding any obstacles that might be stopping Google from finding your content.
- We improve and consistently send your XML sitemap to Google, helping your site get added to search results quickly.
- Our continuous technical SEO checks catch and fix any “noindex” SEO problems before they cause your important pages to be missed by search engines.
Search Appearence
For your page to rank well for a keyword, it must align with what users are searching for.
For instance, if someone searches for “best places to visit in Venice,” they probably want a list of popular sights and attractions in Venice.
If your page only focuses on one attraction, or none at all, it won’t meet the user’s search intent, and your website won’t appear prominently in search results.
How NeedInfotech Helps You-
- SEO Projects We begin SEO projects by thoroughly researching keywords to find relevant searches that match your audience’s interests.
- For our regular clients, our experienced content strategists work with talented writers to produce and update content that appeals to user intent and search engine requirements.
- Continuous content checks and analysis help us detect and fix any content duplication issues, providing users with a cohesive and targeted browsing experience.
