Heirloom has changed the way we appreciate and share memories by providing a unique platform for producing and sending customized video books. This innovative service blends the tangible beauty of a physical book with the modern ease of digital media by allowing users to integrate films into beautifully designed albums. This case study delves into the history of Heirloom, exploring its origins, problems, and strategies that led to its success. Heirloom has established itself as a leader in the personalized gifting market by emphasizing innovation, customer experience, and quality, transforming how we capture and communicate treasured moments.
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Objective
The primary objectives for SEO Heirloom are to enhance online visibility and drive organic traffic to the website by optimizing for relevant keywords. Additionally, the goal is to improve search engine rankings, thereby increasing brand awareness and attracting potential customers interested in personalized video books.
Challenges We Tackled
- Intense Industry Competition
- Identifying High-Value Keywords
- Enhancing Domain Authority
- Creating Relevant and Engaging Content
- Optimizing for Local SEO
- Addressing Technical SEO Issues
- Adapting to Algorithm Changes
Before:
After the project delivery in June 2023, we set up Semrush for data collection and measurement. At the beginning of the project, the website received 1175 organic hits per month in June 2023.
Organic keywords totaled 1051, with traffic-driven 32 keywords ranking in the top 3 position. The keywords in the website’s meta tag were not very useful. It indicates that the meta tag was not adequately optimized, requiring the introduction of new meta tags.
After:
In the first month of a project, we always remove any contradictory aspects, such as bad backlinks, broken links, indexation, and crawling improvements. Following the first month of SEO operations, traffic gradually increased.
The same is true for keywords; after page crawling, search engines scanned more pages, increasing the keyword base from 1051 to 1128 keywords in May 2024.
We have been managing the Heirloom project for the past eight months. We raised monthly traffic from 1175 to 4904 visitors throughout this time. The traffic allows Heirloom to increase organic traffic by 76%.
Our Blog content optimization method enabled the enormous change in Heirloom keyword base.
We Deliver Revenue Generating Digital
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Final Outcomes
- Organic traffic grew by 76%.
- The keyword base increased by 6.8%.
- Blog content improved.
- All meta tags are suggested and SEO-optimized.
- The webpages were optimized, earning a PageSpeed Insights score of 64.
WE’VE DRIVEN OVER
155,000
PAGE 1 RANKINGS
on Google for our clients