Energi Nutritions, based in the United States, is a leading provider of health and wellness products, committed to producing the highest quality supplements and vitamins using the most natural ingredients available. The company offers a wide range of products designed to support various health needs, including Keto, Health & Wellness, Relief, and Weight Loss. With a focus on promoting a healthier, happier lifestyle, Energi Nutritions has become a trusted resource for individuals seeking natural health care solutions.
Energinut case study
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Objective
The project’s primary goal was to increase Instagram engagement rates to enhance brand visibility and drive more business. Even to optimize the post with relevant hashtags and content strategies to attract and engage a larger audience organically.
Challenges We Tackled
- Identifying and Engaging the Target Audience
- Low Engagement
- Low Quality Post
- Optimizing Post Timing
- Leveraging Instagram’s Algorithm
- Enhancing Hashtags Appropriately
Before:
In October 2023, the project was successfully delivered to Need Infotech. Our team began by extracting Instagram data from Meta Business, revealing several key insights. The account’s reach was 109, reflecting a significant drop of 68.6%. Additionally, there were zero content interactions, highlighting a lack of engagement. The low quality of posts further contributed to the poor performance. Despite running ads, the advertising results were unfavorable, with a 48.2% decrease in effectiveness. These metrics indicate critical areas that need immediate attention to enhance both reach and engagement.
After:
The project began in October 2023 and there has been a significant improvement in the Instagram account performance. After implementing optimizations for the overall metric there was a visible growth in the reach and engagement.
Since then, there has been a significant improvement in the Instagram account’s performance. After implementing optimizations, including creating engaging posts tailored for the target audience and using relevant hashtags, there was a visible growth in both reach and engagement. The current reach is 357, representing an 85% increase. Additionally, content interactions have surged to 2.1k from zero, indicating a drastic improvement. Notably, all growth has been organic, with no ads run during this period. This substantial progress demonstrates the effectiveness of our strategic enhancements.
We Deliver Revenue Generating Digital
Marketing Services
Final Outcomes
- Significant Increase in Reach
- Boost in Organic Engagement
- Improved Content Creation
- Increase in Content Interaction by 2.1k
- Relevant hashtags for post
- Visible growth in reach and engagement without running ads
WE’VE DRIVEN OVER
155,000
PAGE 1 RANKINGS
on Google for our clients